This week we're focused on what it means to be a brand and why it's not optional if you're looking to establish yourself as a musician, either in a band or as a solo artist.

photo by SpaceX

gogo.promogogo.com So Why Bother? It is not funny, when I meet a young gun who tells me quite frankly that s/he is not bothered with the interwebs and all these new gizmos to rely on communications in a swift manner. That they have not had time to wrap their heads around the latest. Or someone is doing it for them. And they really only want to make music.

gogo.promogogo.com Am I a Brand? The best way to think of a brand, is as ‘the public entity’ of yourself

gogo.promogogo.com "There is no point in being talented if no one can see what you do" This article came across our Radar a little while back, and it's repeatedly come up in discussions we've been having amongst ourselves and with others. 

gogo.promogogo.com Being a Person vs Being a Brand We want to show you why it's good to separate yourself as a person and as an artist on the internet. 

Linked are some of the articles we've been putting together on gogo about why it matters to be a brand.

The first pieces are accessible for everyone, but the next to provide more depth and context.

gogo.promogogo.com It's Not The Platform, It's The Message The point of this post is to show that the message is more important than the platform. Being aware of what message the customers receive trumps where they receive it.

gogo.promogogo.com Marketing Methods Our first post (linked above) about the message explains the why of the marketing campaign. Why is the campaign needed? The answer should always be one of three: